GHA Impact™ Study

Trust, transformation, and the future of global medical travel.

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About this report

The IMPACT Study integrates patient experience data with healthcare leader and buyer responses, surveying past and prospective medical travelers across multiple regions. Analysis uses descriptive methods (counts and percentages) to identify patterns across stakeholder groups, with chi-square testing applied to differences in trust and satisfaction between accredited and non-accredited settings. Open-ended responses are coded thematically. Demographic variables (age, gender, country of residence) inform comparative analysis. Participation was voluntary and responses were anonymous.

What the data says

The IMPACT™ Study integrates patient, healthcare leader, and buyer responses in one framework. Three findings recur across all three groups, and together they reframe what "trust" means in international care.

41.3%
of past medical travelers could not identify whether their hospital was accredited
69%
of accredited organizations report a strongly positive impact on reputation and brand
30%
of patients did not experience both clear safety explanations and strong safety practices
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Inside the Impact Report

A cross-stakeholder framework integrating patients, healthcare leaders, and buyers. Built to inform standards, accreditation, and policy.
  • Why trust, not satisfaction, is now the central determinant of success in medical travel
  • The visibility paradox: how accreditation drives reputation and referral growth, but only when patients know it exists
  • How safety communication, not clinical performance alone, shapes perceived risk
  • Why aftercare is the single most decisive factor in perceived safety
  • Where digital fragmentation is breaking continuity, and what international patients actually use
  • What hospital leaders, buyers, and referrers converge on as trust prerequisites
  • A roadmap for hospitals investing in international patient services in the next strategic cycle

Continuing this Research

The IMPACT Study integrates patient experience data with healthcare leader and buyer responses, surveying past and prospective medical travelers across multiple regions. Analysis uses descriptive methods (counts and percentages) to identify patterns across stakeholder groups, with chi-square testing applied to differences in trust and satisfaction between accredited and non-accredited settings. Open-ended responses are coded thematically. Demographic variables (age, gender, country of residence) inform comparative analysis. Participation was voluntary and responses were anonymous.

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