There are 3 primary factors that drive medical tourism to hospitals and destinations. Gain a better understanding how these 3 drivers and the subset of factors (drivers) underneath them and measure a destination or hospitals attractiveness and brand awareness. Use these drivers and that data surrounding them to increase competitiveness, transparency, quality, and affordability with the ultimate outcome of success in medical tourism. The only way to optimize your medical tourism program or strategy is to understand your strengths and weaknesses and where you need to improve.
Reach out to learn how your organization and government can use the medical tourism index to create a more transparent, higher quality, and affordable healthcare.
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